AI CPO Блог

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6 drives
· 8 мин · Роман Неверов

6 мотивационных драйверов покупки — почему люди НА САМОМ ДЕЛЕ покупают

Вы продаёте CRM. Три покупателя. Одна и та же CRM. Один покупает ради Mastery, другой — ради Security, третий — ради Efficiency. Если позиционируете одинаков...